Why use cleansing balms when face washes,soaps and Gels are available? Unlike face washes,shampoos or shower gels,Natural cleansing balms donot use soaps or surfactants,instead they rely on the Natural ability of oils to breakdown dirt and debris,resulting in one of the most gentle ways of cleansing your face around. How to use? Take a small amount of the balm in your palm with some warm water,rub between your fingers until it becomes soft & creamy.Thoroughly message the cleanser into your face,avoiding eyes , Allow the Cleansing Balm to breakdown dirt,debris and residue makeup,rinse with water once you are done. Would last for almost a year,or more ,if kept relatively cool and dry.Do use a spoon to scoop it,instead of dipping fingers into it. Benefits of using Cleansing Balm- Evens out the appearance of fine lines,increases skin elasticity. Leaves skin thoroughly moisturised,no dry squeaky feeling. The most gentle way oc cleansing your face using white Kaolin clay & best of oils.